02 Seller trust and accountability Can you identify who is responsible, how to contact them, and what happens when support is needed?
Seller identityIs the seller or company clearly identifiable? Choose the closest evidence level Unknown or hidden Name shown but little verification Identifiable seller with business details Clear company, ownership, history, and accountability Contact and supportHow clear and reachable are the support routes? Choose the closest evidence level No usable support route Contact form only or unclear response expectations Clear support channel and response information Multiple support routes, service expectations, and escalation path Track recordIs there credible history behind the seller? Choose the closest evidence level No history found Limited history or newly created presence Established presence with verifiable activity Strong, consistent, independently verifiable track record
04 Capability and buyer fit Will the actual product, including its limitations and required integrations, achieve what you need?
Feature fitHow closely do the demonstrated features match your intended use? Choose the closest evidence level Core need is not demonstrated Partial fit with major unknowns Good fit with manageable gaps Strong direct fit supported by evidence Limitations disclosedAre exclusions, usage caps, and weak areas visible before purchase? Choose the closest evidence level Important limitations appear hidden Some limitations mentioned Most limitations and caps are clear Limitations, edge cases, and unsuitable use cases are explicit Integrations and ownershipAre dependencies, export rights, and lock-in clear? Choose the closest evidence level Unknown dependencies or serious lock-in risk Some integrations disclosed but ownership unclear Dependencies and export options are mostly clear Integrations, portability, ownership, and exit path are explicit
06 Terms and refund fairness A good offer should remain understandable when you read the refund, cancellation, licensing, and data terms.
Refund policyAre eligibility, exclusions, deadlines, and the process clear? Choose the closest evidence level No refund wording or highly restrictive hidden conditions Refund offered but important conditions need clarification Clear and reasonably accessible refund terms Plain, fair, prominent terms with a practical process Cancellation and renewalCan ongoing billing be stopped without unreasonable friction? Choose the closest evidence level Cancellation is unclear or obstructive Cancellation exists but process is uncertain Clear cancellation and renewal controls Simple cancellation, advance renewal notice, and account access clarity License and data rightsAre usage rights, data handling, and termination consequences clear? Choose the closest evidence level Material rights are hidden or concerning Basic terms exist but ownership or data use is unclear Most rights and data terms are understandable Plain-language rights, privacy, export, deletion, and termination terms